June 5, 2012 – Between the 2nd and 4th of June, Vienna’s Hofburg Palace was transformed by the Austrian Wine Marketing Board and VieVinum into an international stage for Austrian wines.

Every two years, Austria’s winemakers, sommeliers, wine merchants – and wine lovers, of course –  look forward with pure excitement to this great event, which puts Austrian wines in the spotlight. And this  past weekend, June 2nd – 4th, it finally arrived: VieVinum, Austria’s most magnificent wine fair, was held at the Hofburg Palace in Vienna. 14,500 guests were welcomed to the event.

For the AWMB, VieVinum is the perfect opportunity for inviting the most important international wine dealers and importers, sommeliers and wine journalists to Austria and turn this 3-day
fair into a stage for Austrian wines. About 830 guests from 40 countries accepted the Austrian Wine Marketing Board’s invitation totaste new wines and vintages, to network and build new business relationships, and even add individual wine trips to visit Austrian wine regions or winemakers to their schedule. The striking increase in value of Austrian wine exports in recent years indeed reflects the successful strategy of the AWMB.

The varied and interesting framework programme at VieVinum, which was organized by MAC Hoffmann & Co, as well as a series of special events for AWMB guests were the highlights of this brilliant and perfectly planned fair.