The Austrian Wine Marketing Board is about to kick-off the first-ever Austrian Wine Retail Weeks, May 8 – June 9, in over 100 wine shops around the country. Join the coast-to-coast celebration of Austrian Wines featuring the indigenous grapes Grüner Veltliner, Blaufränkisch, and more, as well as a number of tastings, discounts, and promotional incentives to Bring Culture Home.
A special kick-off period on May 8 – 16 will feature loads of tastings and events in key markets around the country. Members of the trade will have the opportunity to participate in special wine and food pairing seminars and kick-off events as well.
During this time, wine bars and restaurants featuring Austrian wines will also be highlighted as “homes away from home.” Additional details of these accounts and specials can be found on their website.
Highlighted tastings during the kick-off weeks include:
Fermented Grapes: May 8th, 6-8pm
Union Square Wines: May 9th, 6-8pm
Bottlerocket Wine & Spirits: May 10th, 5-8pm
Waterfront Wine & Spirits: May 10th, 6-8pm
Bottlerocket Wine & Spirits: May 11th, 5-8pm
67 Wine & Spirits: May 11th, 4-7pm
Mister Wright Fine Wines & Spirits: May 11th, 4-7pm
Terry’s West Village Wine Shop (featuring Willi Klinger!): May 14th, 6:30-8:30pm
Crush Wine & Spirits (featuring Willi Klinger!): May 15th, 5:30-7:30pm
Mister Wright Fine Wines & Spirits: May 16th, 4-7pm
Petrock’s Liquors: May 10th, 4-8pm
Red & White Wines: May 8th, 6-9pm
Provenance Food & Liquor at Lincoln Square: May 9th, 6-8pm
Sandburg Wine Cellars: May 9th, 4-7pm
The House of Glunz: May 10th, 5-7pm
Red & White Wines: May 11th, 6-9pm
Provenance Food & Wine Liquor Logan Square: May 11th; 3-6pm
Red & White Wines: May 15th, 6-9pm
Austrian Embassy: May 10th, 6-8pm
Austrian Embassy: May 11th, 10:30-11:30am; 2:30-3:30pm
Oakton Wine Shop: May 11th, 12-4pm
Boise Co-op Wine Shop: May 8th
Central Bottle: May 16th
Additional, trade-focused events can also be found on the website.
“We’re so happy to see so many of our friends in the retail sector getting involved in this great promotion,” said Willi Klinger, Managing Director of the Austrian Wine Marketing Board, “this will be a great opportunity to expose many more consumers to Austrian wine and we’re happy we can give back to these champions of Austrian wine with our promotion this year. That is definitely something to be celebrated.”
There are many events happening throughout the duration of the promotion across the country. Additional event details and dates can be found on www.AustrianWineUSA.com/special-events.
“We look forward to making this promotion a great success!” continued Klinger. “Ultimately, the goal is to achieve a better understanding and appreciation of Austrian wine among consumers and to celebrate the retailers who work so hard to make this a reality.”
For more information on Austrian Wine Retail Weeks, please visit www.AustrianWineUSA.com/Retail-Weeks.