June 17, 2014 – AT THE INVITATION OF THE AWMB, MORE THAN 900 INTERNATIONAL WINE PROFESSIONALS ATTEND AUSTRIA’S BIGGEST WINE FAIR – 15,000 visitors from all over the world flocked to the Hofburg palace in Vienna from June 14th to June 16th to attend this year’s VieVinum, the biggest wine event in Austria. And once again, the international aspects were handled by the Austrian Wine Marketing Board (AWMB), who invited more than 900 international wine experts to VieVinum. The prominent wine guests from 40 countries were offered not only the wine fair, but also a highly extensive professional programme around the event. While the visit to VieVinum in Austria should remain long in memory, it also should have a sustainable effect on Austrian wine exports.
VieVinum becomes a Wine hub of the Entire Central Europe Region
From June 14th to June 16th, 2014, the Hofburg palace vibrated with thousands of enthusiastic wine lovers attending VieVinum, Austria’s biggest wine fair, which is increasingly becoming the wine hub of the entire Central Europe region.“VieVinum has changed from an image fair to a top B2B event,” says Willi Klinger, managing director of AWMB. “This is exactly what we’ve worked for, because as the number of efficient wineries constantly increases, so does the competition with each other. With the focus on importers from all over the world, we offer our hard working wineries new sales opportunities.”
Participating at VieVinum were 400 domestic winemakers and 120 international wineries and distributors, who presented themselves to more than 15,000 visitors. During and in addition to the fair, an extensive range of wine-related events as well as an entertaining programme were provided for the guests. The series of events that were part of VieVinum provided further opportunities for the domestic winemakers to present their wines and to acquire new business contacts. Some events were conducted exclusively by the AWMB for the more than 900-strong wine elite from 40 countries.
An excerpt of AWMB highlights at VieVinum:
“Evolution in Style” – Austria’s best red wines from the 2011 and 2012 vintages
As part of the red wine tasting, “Evolution in Style”, Austria’s red wines from the unprecedented pair of top vintages 2011 and 2012 demonstrated their great potential. A total of 194 wines selected by the leading national specialist media and from wine competition awardswere available for tasting in thematic flights for AWMB guests.
Introduction seminar on Austrian wine
Big Austrian Wine Party with the motto “Rise Like a Phoenix”
The lyrics of “Rise Like a Phoenix” – especially the refrain by the Song Contest winner Conchita Wurst – could also be interpreted as a reference to the recovery and success of Austrian wine following the wine scandal of 1985. This certainly inspired AWMB managing director Willi Klinger to choose “Rise Like a Phoenix” as the motto of the Big Austrian Wine Party. The celebration of Austria’s wine miracle over the last 20 years took place with live music in the magnificent ambiance of the Kursalon in Vienna. The musical entertainment was provided by the bands “Wiener Melange and “Oliver Gruen Revue” as well as thewinemaker jazz group, “John Nittnaus Band”. Amidst the exhilarating music, a selection of 144 Austrian wines were presented to the more than 700 visitors.
Master of Wine Seminar: “Climate & Wine”
The star-studded seminar by the Institute of Masters of Wine analyzed the impact of climate change on wine styles. International wine professionals such as Jancis Robinson MW discussed, in the context of a tasting, whether wine styles have changed worldwide and, if so, are climate changes responsible and how can wine growing and winemaking acclimate or react to any changes.
See you again – in two years!
The AWMB team feverishly awaited VieVinum with a record of more than 900 international wine guests from 40 countries. The invitation management requires a high degree of organisation, teamwork and professionalism to not only fulfill but also exceed the expectations of the most important expert visitors. ”The team at AWMB, which always takes on, trains and integrates new, highly motivated employees, did an excellent job once again this year,” Willi Klinger says. “I am proud that I can lead such and enthusiastic and competent team.”
The next VieVinum will take place again in two years in the Hofburg in Vienna.